Costomer Behaviour

Problem Statement:

In retail environments, limited visibility into customer movement, interests, and dwell time makes it difficult for managers to optimize store layout and improve the shopping experience.

Objective:

The goal is to understand customer behavior—such as which areas attract more attention and how long customers spend in each zone—to support data-driven decisions in store design and product placement.

Solution:

Equip shopping carts and customers with BLE beacons and use strategically placed receivers to track real-time movement, identify popular areas, and analyze engagement patterns throughout the store.